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With so many sports to wager on, how do you know you’re accessing the best odds and markets? Read our guide for the best betting odds in the UK and discover which sports offer great value wagering options and extensive markets at Parimatch.
Understanding Betting Odds
When you visit a sportsbook, the odds indicate how much you can win if you place a successful wager on the outcome. The shorter the odds, the more likely the result will be, while longer odds indicate a much more unlikely outcome.
For instance, if Manchester City face Kidderminster Harriers in the FA Cup, City will likely be priced as odds-on favourites, perhaps at 1/25 to win. You could get the Harriers at much longer odds, perhaps at 50/1, to win the match.
In the UK, most betting odds are given in fractions, as above. But you may also come across decimal odds or American odds. Decimal odds are easy to understand, indicating how much you will win for every £1.00 wagered. So, if you bet on a team to win at 5.00, a £1.00 stake will return £5.00.
American odds are slightly more complex. Presented in three digits with a plus or minus, they indicate the favourite and the underdog differently. For example:
New England Patriots (+150) vs Kansas City Chiefs (-150)
Here, the Chiefs are favourites to beat the Patriots, as we can see by their negative odds. This indicates that you must bet £150 to win £100 on the Chiefs. A £100 wager would deliver a £150 return if you fancy the Patriots.
Sports with the Best Betting Odds
So, which sports have the best betting odds in the UK? Here are your best options for value:
Football (Soccer)
Football betting is prevalent in the UK, with most wagers on the English Premier League, UEFA Champions League, and international tournaments. There’s superb betting variety available, including popular markets like outrights, both teams to score, and handicap wagers.
With so much variety and extensive markets, football betting is a great value option in the UK.
Horse racing
The availability of ante-post betting at Parimatch means horse racing represents excellent value for money. You can place ante-post wagers before the racecourse market opens, enabling you to access great value odds.
When you bet on major meets and events like Cheltenham or the Grand National at Parimatch, you can access odds boosts and other promotions to boost your bankroll.
Tennis
Tennis is another top sport for wagering at Parimatch, with all WTA and ATP events available in our sportsbook. You can access brilliant outright odds ahead of all major Grand Slam events, including Wimbledon and the US Open.
Like football, tennis has numerous in-play betting options to enhance your selections, including the player to win a specific game or the number of break points in a match.
Boxing and MMA (Mixed Martial Arts)
When you bet on high-profile boxing and MMA fights at Parimatch, you can take advantage of lucrative odds and extensive betting options.
Boxing and MMA matches are also straightforward to bet on –pick the winner or loser, and you’re all set. For more advanced wagers, you can bet on things like the method of victory or total rounds. You can bet on upsets or the favourites on all MMA title bouts and Fight Nights at Parimatch.
American Football (NFL)
The NFL has recently exploded in popularity in the UK, with high-profile matches played at stadia in England throughout the season.
At Parimatch, you can bet on all regular and post-season American football matches, including the Super Bowl. Research is vital when betting on the NFL to access the best payouts, and markets like the moneyline, point spread, and over/under betting are particularly popular.
Other Sports with Competitive Odds
Other sports with great value odds at Parimatch include:
- Basketball (NBA): Specifically, thanks to point spreads and total points markets, basketball betting offers excellent odds, while placing live wagers on the NBA can be fruitful as things can change quickly on the court.
- Esports: Parimatch offers extensive Esports betting options, including DOTA 2, CS: GO, and League of Legends, and offers excellent odds for all major tournaments around the world.
- Cricket: If you’re a cricket fan, you can access excellent odds for ODIs, T20, and test matches. Ahead of major events like the Ashes or the World Cup, access cricket promotions to boost your odds at Parimatch.
How to Find the Best Betting Odds
How do you find the best odds in the UK? Here are some tips:
- Shop Around for Odds: If you maintain several sportsbook accounts, check each platform for the best odds before placing your bets.
- Look for Promotions and Enhanced Odds: At Parimatch, we regularly offer odds boosts and enhancement promotions ahead of significant events, so always check our Promotions tab before betting.
- Use Betting Tools: Before betting online, use betting comparison tools and odds aggregators to calculate your potential payouts and access the best odds.
Why Choose Our Online Sportsbook for the Best Odds
Parimatch is one of the UK’s leading sportsbooks and has competitive odds across all major sports. Known as one of the best places for football betting, Parimatch also offers excellent odds for American football, horse racing, tennis, cricket, and numerous other sports.
Our sportsbook is 100% secure and licensed by the UK Gambling Commission. When you sign up, deposit, and wager at Parimatch, you can be sure that your deposit is safe and that your data is protected by SSL encryption.
Mobile Betting and In-Play Opportunities
Via the highly-rated native iOS and Android Parimatch app, you can access all sports odds and markets directly from your smartphone or tablet. Moreover, when you download the Parimatch app, you can access in-play markets and betting options for all sports.
We also offer exclusive offers for mobile users, inviting you to access odds boosts and enhancements ahead of specific events and tournaments.
FAQs About Finding the Best Betting Odds
- How do I find the best odds for football betting? You can find the best football betting odds by using odds comparison sites. You can also sign up and browse the markets at Parimatch for competitive and generous odds for all major football leagues, including the English Premier League.
- Do sportsbooks offer different odds for the same sports event? Sometimes. Odds often fluctuate in the lead-up to events, so you might find different odds ahead of a fixture or tournament. This is why shopping around is a good idea to find the best value before placing a wager.
- Can I use odds comparison tools for live betting? Not usually – most odds comparison tools are for pre-match markets. Download the Parimatch app today to access the best live betting odds in the UK.
Conclusion
To access the best betting odds in the UK, create an account at the Parimatch Sportsbook today. Sign-up takes just two minutes, and you can register by clicking the yellow ‘Sign Up’ button on our homepage.
You can then benefit from the best football odds and other great value markets to place your wagers this season.



